Marketers Develop Town Logo
By Pamela Brown

Marketers are hoping to brand downtown Chapel Hill as a way to promote a friendly, clean and safe environment.

An advertisement agency called the Splinter Group has been contracted to design a logo and to develop a Web site for the area.

Executive director for the Downtown Partnership Liz Parham says it’s all meant to give downtown Chapel Hill a unique identity.

The $15,000 cost for the project will be paid for by the town of Chapel Hill and the University.